Event Planner Types

Destination Management Companies (DMCs)

These planners specialize in coordinating high-end corporate events in specific cities. They often begin by gathering entertainment quotes to build a proposal they pitch in order to win a client—usually a corporation.

• Booking Timeline: Can take several weeks to months.
• Why It Might Not Book: The DMC may not win the business, even after including you in their proposal.
• Your Role: Providing a quote early in the process helps them create a compelling pitch, but a booking isn’t guaranteed until the client signs off.

Incentive Travel Planners

They plan experiences that reward top-performing employees or clients. Entertainment is often included in group dinners, ceremonies, or excursions.

• Booking Timeline: Typically a bit more straightforward, but still influenced by corporate budget cycles.
• Why It Might Not Book: If budgets shift or travel plans change.
• Your Role: Be responsive and flexible—planners value quick turnaround on quotes.

Experiential Event Planners

These planners focus on storytelling and immersive guest experiences. Entertainment often plays a central role in setting the vibe.

• Booking Timeline: Usually deliberate for a period of time after collecting quotes—these planners spend a lot of time curating the right mix of experiences.
• Why It Might Not Book: If the overall creative concept changes or if client approvals delay progress.
• Your Role: They love creativity—feel free to suggest ways your act can be customized for the experience.

Corporate Meeting & Conference Planners

They manage events like summits, annual meetings, and trade shows. Entertainment is often added to receptions, dinners, or closing parties.

• Booking Timeline: May depend on the size of the event and how far out it's scheduled. Can range from 1 month to 6+ months.
• Why It Might Not Book: Final approvals may be delayed by internal decision-makers.
• Your Role: Be prepared for longer lead times and follow-up requests after submitting your quote.

In-House Corporate Planners

These planners work directly within a company, managing internal events. They usually have a set budget and clear goals.

• Booking Timeline: Can be quicker since approvals are internal—typically 1 to 4 weeks.
• Why It Might Not Book: Priorities may shift based on business needs.
• Your Role: These clients appreciate professionalism and fast communication.

Wedding & Social Planners

Focused on personal events like weddings, birthdays, or anniversaries. Clients are emotionally invested, so decisions may be slower—but intentional.

• Booking Timeline: Can range from a few weeks to a year in advance.
• Why It Might Not Book: Couples or families may change direction or scale down their plans.
• Your Role: Be flexible and supportive—they often come back around once they’re ready.

Non-Profit & Fundraising Planners

They manage galas, auctions, and donor events. Entertainment is a key part of engaging guests, but the budget can be tight.

• Booking Timeline: Often depends on sponsor funding or ticket sales—can vary widely.
• Why It Might Not Book: If funding doesn’t come through or if priorities change.
• Your Role: Show alignment with the cause—planners appreciate artists who understand the mission.

Venue-Based Event Planners

These planners work from within hotels, restaurants, or event spaces and often manage recurring events.

• Booking Timeline: Can be fast—especially for last minute opportunities.
• Why It Might Not Book: If the event gets canceled or if the client chooses another direction.
• Your Role: Stay visible and responsive—they often have repeat opportunities and may rebook you quickly.